CAN A.I. HAVE TASTE?

And, every A.I. technology my studio uses to transform our creative process

Wearstlerworld,

Honestly, A.I. comes up for me in most conversations – a lot of people I talk to feel daunted by it – either overwhelmed by the flood of tools or afraid it will strip the humanity from their work.

But, I think they always come around. Or at least they are curious.

It’s transformed my creative practice for the better. Every day we integrate new and better A.I. tools into our process, and our studio is becoming more human, not less.

It’s sped up our industrial design process, it’s made our presentations to clients more dynamic and convincing, it’s made project teams crazy efficient and has all but eliminated miscommunications. All in the service of the studio spending time on what matters: adding the layer of human emotion, understanding of materiality, and in giving us back the time to experience the world and its beauty in order to direct, edit, curate, and compose amazing design work.

Now I want to show you how we’re doing it: play-by-play, across departments. The exact tools we use, how they fit into our process, and where you can start.